Why settle for limited reach when you can approach full audience penetration
LGBTQ media offers advertisers a uniquely efficient way to reach highly engaged consumers. Why settle for limited reach when…
LGBTQ+ Digital Media
LGBTQ+ representation in digital outlets – web pages, social media, online magazine, etc.
The LGBTQ 2024 Trends – Everything is about Brand Safety
Everything old is new again. We hear it all the time, yet I find it’s often true. In 2024, when…
“Gatekeepers” Are Essential For Advertisers In The LGBTQ+ Marketplace
Recently I saw a post about brands marketing to the LGBTQ Community and how they were able to bypass…
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…
Looking back on Pride 2022 and ahead to 2023
Every year when thinking of Pride, I try and look at what happened during the previous Pride and review…
Authenticity With the LGBTQ Consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns…
Pride is BACK With Purpose, Politics and Parties: Navigating Pride When The LGBTQ+ Community is Under Attack
While we continue to be vigilant, vaccinations and better protocols are getting LGBTQ+ events and people back together in…
The New York Bias Affects LGBTQ+ Media Across the Country
I have been in media sales for well over 25 years, and one thing I don’t often hear mentioned…
Print or Digital? Which is best when trying to reach LGBTQ consumers
I tell my staff all the time: You can’t sell print if the client is only looking for digital…