Returning to LGBTQ Media Is More Than the Right Move—It’s Smart Marketing
It feels like the 1990s all over again—and marketers should take note. In conversations with LGBTQ publishers and media…
LGBTQ+ Digital Media
LGBTQ+ representation in digital outlets – web pages, social media, online magazine, etc.
rVoices.org- a New 501(c)3 Non-profit
Rivendell Media has seen many Prides come and go in our 47 years representing LGBTQ media for national advertisers. …
Why settle for limited reach when you can approach full audience penetration
LGBTQ media offers advertisers a uniquely efficient way to reach highly engaged consumers. Why settle for limited reach when…
The LGBTQ 2024 Trends – Everything is about Brand Safety
Everything old is new again. We hear it all the time, yet I find it’s often true. In 2024, when…
“Gatekeepers” Are Essential For Advertisers In The LGBTQ+ Marketplace
Recently I saw a post about brands marketing to the LGBTQ Community and how they were able to bypass…
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…
Looking back on Pride 2022 and ahead to 2023
Every year when thinking of Pride, I try and look at what happened during the previous Pride and review…
Authenticity With the LGBTQ Consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns…
Pride is BACK With Purpose, Politics and Parties: Navigating Pride When The LGBTQ+ Community is Under Attack
While we continue to be vigilant, vaccinations and better protocols are getting LGBTQ+ events and people back together in…