Show Up: Why Presence Matters More Than Perfection at Pride 2026
I’ve been working with LGBTQ media since 1994, and our company has been working with LGBTQ media since 1979. Over…
LGBTQ+ Print Media
LGBTQ+ representation in print media outlets – Newspapers, magazines, brochures, newsletters, etc.
Why settle for limited reach when you can approach full audience penetration
LGBTQ media offers advertisers a uniquely efficient way to reach highly engaged consumers. Why settle for limited reach when…
Market Share and Growth: The Power of Targeted Consumer Engagement
In today’s competitive landscape, brands like Lyft and Uber, Costco and BJ’s, Coke and Pepsi, and Starbucks and Dunkin’…
Latest Reader Survey from the National LGBT Media Association
I reviewed the just-released survey from the National LGBT Media Association’s readers, and the results should raise red flags…
Opportunities Abound in LGBTQ+ Media
I’m just back from the Association of National Advertisers (ANA) GrowthFronts conference in New York City and it really…
2025 LGBTQ TRENDS – Back to the Basics and Back to Print
If you read my trends from last year, you’d know they were all about “brand safety.” In 2025 “brand…
A June Message: Companies We Love That We WISH Loved Us Back
The publishers of LGBTQ media are looking to the brands their community loves and they want that love reciprocated….
“Gatekeepers” Are Essential For Advertisers In The LGBTQ+ Marketplace
Recently I saw a post about brands marketing to the LGBTQ Community and how they were able to bypass…
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…