Returning to LGBTQ Media Is More Than the Right Move—It’s Smart Marketing
It feels like the 1990s all over again—and marketers should take note. In conversations with LGBTQ publishers and media…
rVoices.org- a New 501(c)3 Non-profit
Rivendell Media has seen many Prides come and go in our 47 years representing LGBTQ media for national advertisers. …
Show Up: Why Presence Matters More Than Perfection at Pride 2026
I’ve been working with LGBTQ media since 1994, and our company has been working with LGBTQ media since 1979. Over…
Why settle for limited reach when you can approach full audience penetration
LGBTQ media offers advertisers a uniquely efficient way to reach highly engaged consumers. Why settle for limited reach when…
Super Bowl 2026
Like many others, I found the Super Bowl 2026 commercials rather bland—uninspired and cautious. I kept waiting for something…
Inclusion = Loyalty = Advocacy
2026 I predict will be the year that marketers come to their senses. I’ve worked in the LGBTQ market…
Market Share and Growth: The Power of Targeted Consumer Engagement
In today’s competitive landscape, brands like Lyft and Uber, Costco and BJ’s, Coke and Pepsi, and Starbucks and Dunkin’…
Latest Reader Survey from the National LGBT Media Association
I reviewed the just-released survey from the National LGBT Media Association’s readers, and the results should raise red flags…
Opportunities Abound in LGBTQ+ Media
I’m just back from the Association of National Advertisers (ANA) GrowthFronts conference in New York City and it really…
An LGBTQ Perspective on Super Bowl 2025
So, the going price is $8 million for a 30-second commercial spot during this year’s Super Bowl. To put this…