Why settle for limited reach when you can approach full audience penetration
LGBTQ media offers advertisers a uniquely efficient way to reach highly engaged consumers. Why settle for limited reach when…
Super Bowl 2026
Like many others, I found the Super Bowl 2026 commercials rather bland—uninspired and cautious. I kept waiting for something…
Inclusion = Loyalty = Advocacy
2026 I predict will be the year that marketers come to their senses. I’ve worked in the LGBTQ market…
Market Share and Growth: The Power of Targeted Consumer Engagement
In today’s competitive landscape, brands like Lyft and Uber, Costco and BJ’s, Coke and Pepsi, and Starbucks and Dunkin’…
Latest Reader Survey from the National LGBT Media Association
I reviewed the just-released survey from the National LGBT Media Association’s readers, and the results should raise red flags…
Opportunities Abound in LGBTQ+ Media
I’m just back from the Association of National Advertisers (ANA) GrowthFronts conference in New York City and it really…
An LGBTQ Perspective on Super Bowl 2025
So, the going price is $8 million for a 30-second commercial spot during this year’s Super Bowl. To put this…
2025 LGBTQ TRENDS – Back to the Basics and Back to Print
If you read my trends from last year, you’d know they were all about “brand safety.” In 2025 “brand…
2024 DNC Campaign Reaches Out
to LGBTQ Voters I can’t tell you how pleased I am that we finally got the DNC to reach…
A June Message: Companies We Love That We WISH Loved Us Back
The publishers of LGBTQ media are looking to the brands their community loves and they want that love reciprocated….