Why settle for limited reach when you can approach full audience penetration
LGBTQ media offers advertisers a uniquely efficient way to reach highly engaged consumers. Why settle for limited reach when…
LGBTQ+ Media Markets
Inclusion = Loyalty = Advocacy
2026 I predict will be the year that marketers come to their senses. I’ve worked in the LGBTQ market…
Market Share and Growth: The Power of Targeted Consumer Engagement
In today’s competitive landscape, brands like Lyft and Uber, Costco and BJ’s, Coke and Pepsi, and Starbucks and Dunkin’…
Latest Reader Survey from the National LGBT Media Association
I reviewed the just-released survey from the National LGBT Media Association’s readers, and the results should raise red flags…
Opportunities Abound in LGBTQ+ Media
I’m just back from the Association of National Advertisers (ANA) GrowthFronts conference in New York City and it really…
Thoughts on the 2024 Super Bowl Ads, from an LGBTQ Media Expert
It is no secret that I am not a football fan, but I’ve always been a Super Bowl fan….
The LGBTQ 2024 Trends – Everything is about Brand Safety
Everything old is new again. We hear it all the time, yet I find it’s often true. In 2024, when…
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…
Just Who Reads LGBTQ Print Media Anyway?
I am often asked this question and the answer is simple. Those that care most about LGBTQ issues are the…