Navigating Gay Pride in 2021
Welcome to the beginning of the end of the Pandemic! We made it this far but I think everyone knows…
Advertising in LGBTQ Media is a Win-Win
I’ve been in business a long time, and one thing everyone in business learns is that if you want…
Know the real influencers in order to promote your brand
Just who are the real influencers in the LGBTQ market? I always say the most influential people are the…
It’s a virtual world….now what?
We’ve just been through a unique LGBTQ Pride season, as well as an on-going shift in our day-to-day lives,…
Supporting LGBTQ community leads to competitive edge
Brands that support LGBTQ equality are critical to the LGBTQ community, and the awareness of that support overwhelmingly translates…
PRIDE IN THE TIME OF COVID-19
The word “unprecedented” is being used a lot. And it should be. When 9/11 happened, I was working at glaad…
LGBT-Inclusive Marketing is Smart Business, Now and Always
Many of us will be looking closely at price tags as we plan for brighter economic days ahead. It…
The status of LGBTQ media right now.
LGBTQ Media is experiencing yet another unprecedented time right now in the US, the same as all media everywhere. Even…
Have your Trademark teams talked to you about Brand.LGBT & Brand.GAY?
D & I teams, Brands and ERG’s are missing the opportunity to highlight efforts in diverse communities with highly…
LGBTQ+ Media-What are you getting?
When it comes to LGBTQ+ Media (print and digital) we are often asked exactly who is reading it. It is…