Market Share and Growth: The Power of Targeted Consumer Engagement
In today’s competitive landscape, brands like Lyft and Uber, Costco and BJ’s, Coke and Pepsi, and Starbucks and Dunkin’…
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Latest Reader Survey from the National LGBT Media Association
I reviewed the just-released survey from the National LGBT Media Association’s readers, and the results should raise red flags…
Opportunities Abound in LGBTQ+ Media
I’m just back from the Association of National Advertisers (ANA) GrowthFronts conference in New York City and it really…
Thoughts on the 2024 Super Bowl Ads, from an LGBTQ Media Expert
It is no secret that I am not a football fan, but I’ve always been a Super Bowl fan….
The LGBTQ 2024 Trends – Everything is about Brand Safety
Everything old is new again. We hear it all the time, yet I find it’s often true. In 2024, when…
Looking back on Pride 2022 and ahead to 2023
Every year when thinking of Pride, I try and look at what happened during the previous Pride and review…
Authenticity With the LGBTQ Consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns…
Pride is BACK With Purpose, Politics and Parties: Navigating Pride When The LGBTQ+ Community is Under Attack
While we continue to be vigilant, vaccinations and better protocols are getting LGBTQ+ events and people back together in…
Gay Pride Planning Would Be A Great Gift This Holiday Season
Gay Pride 2022 promises to be like no other! Sure, we’ve had our 25th and even our 50th anniversary…
The Absolutely Incredible Resiliency of LGBTQ Media
The lazy hazy final full month of summer is coming to an end and media gears are quickly shifting…