2025 LGBTQ TRENDS – Back to the Basics and Back to Print
If you read my trends from last year, you’d know they were all about “brand safety.” In 2025 “brand…
LGBTQ+ Print Media
LGBTQ+ representation in print media outlets – Newspapers, magazines, brochures, newsletters, etc.
A June Message: Companies We Love That We WISH Loved Us Back
The publishers of LGBTQ media are looking to the brands their community loves and they want that love reciprocated….
“Gatekeepers” Are Essential For Advertisers In The LGBTQ+ Marketplace
Recently I saw a post about brands marketing to the LGBTQ Community and how they were able to bypass…
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…
Looking back on Pride 2022 and ahead to 2023
Every year when thinking of Pride, I try and look at what happened during the previous Pride and review…
My Favorite LGBTQ+ Advertising Campaign of 2022
I was speaking at a business conference recently and someone asked me about my favorite LGBTQ ad campaign for…
Just Who Reads LGBTQ Print Media Anyway?
I am often asked this question and the answer is simple. Those that care most about LGBTQ issues are the…
Authenticity With the LGBTQ Consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns…
Pride is BACK With Purpose, Politics and Parties: Navigating Pride When The LGBTQ+ Community is Under Attack
While we continue to be vigilant, vaccinations and better protocols are getting LGBTQ+ events and people back together in…