Market Share and Growth: The Power of Targeted Consumer Engagement
In today’s competitive landscape, brands like Lyft and Uber, Costco and BJ’s, Coke and Pepsi, and Starbucks and Dunkin’…
LGBTQ+ Print Media
LGBTQ+ representation in print media outlets – Newspapers, magazines, brochures, newsletters, etc.
Latest Reader Survey from the National LGBT Media Association
I reviewed the just-released survey from the National LGBT Media Association’s readers, and the results should raise red flags…
Opportunities Abound in LGBTQ+ Media
I’m just back from the Association of National Advertisers (ANA) GrowthFronts conference in New York City and it really…
2025 LGBTQ TRENDS – Back to the Basics and Back to Print
If you read my trends from last year, you’d know they were all about “brand safety.” In 2025 “brand…
A June Message: Companies We Love That We WISH Loved Us Back
The publishers of LGBTQ media are looking to the brands their community loves and they want that love reciprocated….
“Gatekeepers” Are Essential For Advertisers In The LGBTQ+ Marketplace
Recently I saw a post about brands marketing to the LGBTQ Community and how they were able to bypass…
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…
Looking back on Pride 2022 and ahead to 2023
Every year when thinking of Pride, I try and look at what happened during the previous Pride and review…
My Favorite LGBTQ+ Advertising Campaign of 2022
I was speaking at a business conference recently and someone asked me about my favorite LGBTQ ad campaign for…