Opportunities Abound in LGBTQ+ Media
I’m just back from the Association of National Advertisers (ANA) GrowthFronts conference in New York City and it really…
LGBTQ+ Media
An LGBTQ Perspective on Super Bowl 2025
So, the going price is $8 million for a 30-second commercial spot during this year’s Super Bowl. To put this…
2025 LGBTQ TRENDS – Back to the Basics and Back to Print
If you read my trends from last year, you’d know they were all about “brand safety.” In 2025 “brand…
2024 DNC Campaign Reaches Out
to LGBTQ Voters I can’t tell you how pleased I am that we finally got the DNC to reach…
A June Message: Companies We Love That We WISH Loved Us Back
The publishers of LGBTQ media are looking to the brands their community loves and they want that love reciprocated….
Thoughts on the 2024 Super Bowl Ads, from an LGBTQ Media Expert
It is no secret that I am not a football fan, but I’ve always been a Super Bowl fan….
The LGBTQ 2024 Trends – Everything is about Brand Safety
Everything old is new again. We hear it all the time, yet I find it’s often true. In 2024, when…
“Gatekeepers” Are Essential For Advertisers In The LGBTQ+ Marketplace
Recently I saw a post about brands marketing to the LGBTQ Community and how they were able to bypass…
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…