Authenticity With the LGBTQ Consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns…
Pride is BACK With Purpose, Politics and Parties: Navigating Pride When The LGBTQ+ Community is Under Attack
While we continue to be vigilant, vaccinations and better protocols are getting LGBTQ+ events and people back together in…
The New York Bias Affects LGBTQ+ Media Across the Country
I have been in media sales for well over 25 years, and one thing I don’t often hear mentioned…
Print or Digital? Which is best when trying to reach LGBTQ consumers
I tell my staff all the time: You can’t sell print if the client is only looking for digital…
Have We Reached A Tipping Point for the LGBTQ Market?
It’s the perpetual question: how do you reach the queer community? And how do you do it in an…
Gay Pride Planning Would Be A Great Gift This Holiday Season
Gay Pride 2022 promises to be like no other! Sure, we’ve had our 25th and even our 50th anniversary…
The Absolutely Incredible Resiliency of LGBTQ Media
The lazy hazy final full month of summer is coming to an end and media gears are quickly shifting…
Queer Media, Events and Outreach for what’s left of 2021… and beyond
If you thought Pride 2021 was a mix of in person and virtual events but hopefully the last one, with COVID…
Advertising to the LGBTQ+ Community
What has Bank of America, Comcast, Macy’s, Marriott, Target, American Airlines and a host of other Fortune 500 corporations…
Navigating Gay Pride in 2021
Welcome to the beginning of the end of the Pandemic! We made it this far but I think everyone knows…