“Gatekeepers” Are Essential For Advertisers In The LGBTQ+ Marketplace
Recently I saw a post about brands marketing to the LGBTQ Community and how they were able to bypass…
LGBTQ+ Digital Media
LGBTQ+ representation in digital outlets – web pages, social media, online magazine, etc.
Pride and Prejudice in 2023: Queer joy as resistance in the face of escalating attacks
This past Pride season saw a resurgence in energy, crowds, and a collective sounding of the alarm, as our…
For 2023 Pride I Think I’ll Drink Water
As I look back on Pride 2023, I am completely and utterly amazed that Spirits advertising was completely absent…
Looking back on Pride 2022 and ahead to 2023
Every year when thinking of Pride, I try and look at what happened during the previous Pride and review…
Authenticity With the LGBTQ Consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns…
Pride is BACK With Purpose, Politics and Parties: Navigating Pride When The LGBTQ+ Community is Under Attack
While we continue to be vigilant, vaccinations and better protocols are getting LGBTQ+ events and people back together in…
The New York Bias Affects LGBTQ+ Media Across the Country
I have been in media sales for well over 25 years, and one thing I don’t often hear mentioned…
Print or Digital? Which is best when trying to reach LGBTQ consumers
I tell my staff all the time: You can’t sell print if the client is only looking for digital…
Gay Pride Planning Would Be A Great Gift This Holiday Season
Gay Pride 2022 promises to be like no other! Sure, we’ve had our 25th and even our 50th anniversary…
The Absolutely Incredible Resiliency of LGBTQ Media
The lazy hazy final full month of summer is coming to an end and media gears are quickly shifting…